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VP, Experience Strategy

About the VP, Experience Strategy Position

Reporting to the CMO/CXO, the VP of Experience Strategy plays a key role in defining, predicting, engineering, visualizing, and measuring the end-to-end customer experience for Verndale's clients. The successful candidate will be analytical and insights-driven, and be able to synthesize client business mandates, market forces, technologies, research, and customer behavioral data to create roadmaps for success and innovation. This is a cross-functional role, with the VP of Experience Strategy as an active collaborator with creative and technology teams to ensure strategic continuity at every phase of our engagements. 


  • Define customer experience strategy for clients in context with business objectives, consumer needs, emerging digital strategies, and industry trends. 
  • Partner with Verndale technology team to develop technology roadmaps that align with customer experience strategy.
  • Lead the development of customer journey visualization, measurement plan, customer personas, and innovation pipeline.
  • Own primary and secondary research on behalf of Verndale and its clients.
  • Manage external research, software, and business insights partners.
  • Lead business insights and data analytics practice to develop insights and recommendations to optimize the consumer experience.
  • Perform in-depth discovery to understand our clients' business - including market and competitive landscape.
  • Develop and interpret costumer insights and technology research to identify innovative opportunities to solve real problems, frame solutions and compel clients into action.
  • Plan a key role in the sales and pitch process.
  • Act as a key leader of and contributor to client projects, from campaign ideation and pitch stage through strategy development and through implementation.
  • Contribute and lead cross-functional teams to bring digital strategies to fruition from research, strategy, effective content planning, execution, and measurement.
  • Serve as a strategic “voice of the agency” at events, client meetings, and in the press. 


  • Ability to understand clients target audience: what interests and motives them, what channels they interact with, how they become aware of and evaluate new products, what drives decision-making, and how they react to messaging and communications.
  • Exceptional presentation and communication skills; ability to develop a compelling storyline, innovation strategy, customer journey map and experience in presenting to senior leadership.
  • Possess a clear understanding of how to unlock consumer insights and connect them with cultural and industry trends to develop inspiring strategies
  • Consultation and digital transformation expertise, along with a blend of business, brand and technical experience.
  • Analytical thinker - able to interpret and develop insights from data.
  • Professional with a minimum of 5-7 years' experience in consulting, agency, or industry related experience.
  • Complete understanding of customer journey mapping, insight hunting, product and service development.
  • Superb organizational, time management, interpersonal and problem-solving skills.
  • Exceptional written and verbal communication skills, including onsite presentations to large groups.
  • Minimum of 4-year college degree, preferably in Marketing or a related field. MBA preferred.


Ten great reasons to work for Verndale

1. Rapid growth company of 20 years maintaining start-up company feel
2. Laser focus on cutting-edge technology and killer service offerings to clients
3. Internal promotions that are frequent and do not take years to achieve
4. Collaborative, open, work environment and no formal dress code
5. Beautiful new HQ building in Boston; easily accessible to the train and free street parking
6. Company that values collaboration and communication 
7. Free lunch Fridays at noon and drinks at 3:00pm
8. Dog friendly office – woof!
9. Flexible schedule options to support work/life integration 
10. Nine company paid holidays and three weeks paid vacation at date of hire

About Verndale

Verndale is a customer experience agency, purpose-built to help marketing and technology leaders connect the dots of the consumer journey. From our offices in Boston, Los Angeles and Quito, we design and build digital experiences, and enable marketing technologies that bring brands and their customers closer together.

We know that in order to do great work, you have to make work great. Verndale is committed to always being a company that celebrates diversity, equality and inclusion. We strive to recruit and retain people who are committed to creating the climate of respect that is essential for individual and company success.

Verndale’s services are built around a core methodology that encompasses Growth Strategy, Experience Design, Technology Enablement, and Experience Optimization.

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Compensation & Benefits

Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan with company match are offered to all full-time employees.  Ample company paid holidays and personal time off make having a work-life balance possible.  For some roles working from home on an as-needed basis is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.

Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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