VP, Marketing

Location: Boston, MA

Department: Marketing

Type: Full Time

Min. Experience: Experienced

About the VP, Marketing Position

Verndale is looking for a Vice President of Marketing to provide senior leadership in the development, implementation and execution of the company’s marketing and business strategy in alignment with the corporate strategy and objectives.  This person will need to have experience in the professional services and marketing technology industry. 

In this role you will partner with sales to integrate marketing strategies with the sales process, PR, collateral, social media and website requirements.   This position will manage a small team of people as well as external vendors, and serve as a part of the Executive Leadership Team.

The qualified candidate will have a minimum of 10 years of experience in leadership and progressive marketing management. The ideal candidate will have national marketing experience and an in depth understanding of branding, lead generation and partnering with sales to strategically drive revenue.

Key aspects of this role will be focusing on targeted marketing programs that drive awareness of the company’s services. This role will have overall responsibility for the go-to-market strategy, inbound & outbound marketing, events, content development, account-based marketing and social media.

Other key attributes:

Strong understanding of technology and the digital agency landscape
Experience with marketing automation, modern lead nurturing programs and methods, and Channel Marketing
Track record of social media marketing and it’s relation to an overall marketing program
Public relations experience
Trade Show and Event Management
Content Strategy and Development
Understanding the concepts of Search Engine Optimization/Marketing
Experience with productizing a service offering

Ten great reasons to work for Verndale
1. Rapid growth company of 19 years maintaining start-up company feel
2. Laser focus on cutting-edge technology and killer service offerings to clients
3. Internal promotions that are frequent and do not take years to achieve
4. Collaborative, open, work environment and no formal dress code
5. Beautiful new HQ building in Boston; easily accessible to the train and free street parking
6. Company that values collaboration and communication 
7. Free lunch Fridays at noon and drinks at 3:00pm
8. Dog friendly office – woof!
9. Flexible schedule options to support work/life integration 
10. Nine company paid holidays and 3 weeks paid vacation at date of hire

About Verndale

Verndale is the marketing technology agency that brands call when they want to connect with their customers in a more meaningful way. It designs, builds and evolves brand experiences that mid-sized and Fortune 500 companies use to bring their products and services to life for their always-on customers.

 Verndale offers unparalleled strategy, experience design, technology and post-launch managed services. With an all-star team made up of pure technologists and digital, brand and creative pioneers, Verndale understands the operational, organizational and technological demands posed on an enterprise that wants to extend sophisticated, connected experiences to their customers. It can work across centralized and siloed business units in a brand to create a cohesive front to back-end strategy that both technology and marketing leaders love, while extending and maintaining engaging experiences that the brand’s customers will also love.   

One of the largest independent agencies in the industry, Verndale is headquartered in Boston and has five offices across the United States. Global operations in Quito, Ecuador and Bangalore, India power Verndale’s global delivery model, which provides application efficiency, stability and value to its customers.

 Lean more about Verndale at www.verndale.com.

 

Compensation & Benefits
Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan with company match are offered to all full-time employees.  Ample company paid holidays and personal time off make having a work-life balance possible.  For some roles working from home on an as-needed basis is a definite possibility; we believe in hiring the best and keeping our own happy and motivated. 

Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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